In 2011 Panini made their first sticker album purely for the Women's World Cup. Only available in , they sold more than 4.5 million packets of stickers in two weeks.
Panini have been making World Cup sticker albums since 1970, but in 2011 they decided to make the first one for the women's tournament being held in . Only available in the host country, they sold more than 4.5 million packets of stickers in two weeks. They had to print a million more stickers to keep up with demand. Roxanne König from Panini in speaks to Uma Doraiswamy about how the album was created and its popularity.
(Photo: Panini stickers for the FIFA Women's World Cup 2011. Credit: Getty Images)
