News Sport Weather iPlayer Sounds Bitesize CBeebies CBBC Food

2. The Punk Revolution

Episode 3 of 8

BrewDog blew up “Big Beer” as part of their aggressive, anti-corporate marketing strategy attracting a loyal community of superfans. Could the Captain’s business manoeuvres be undercutting the very ethos that made the brand so popular?

21 June 2022

Available now

34 minutes

More episodes

1. Setting Sail—Good Ship BrewDog

3. Make It Happen—Good Ship BrewDog

See all episodes from Disclosure

Disclosure

Hunting down timely stories and investigating in-depth, aiming to make a real difference.

window.bbc.isUKCombined().then(function(e){var t;e&&(e="https://static.files.bbci.co.uk/orbit/6ac54073cd036fe07db1b6e8b4b521b1/js/edr.js",(t=document.createElement("script")).type="text/javascript",t.src=e,t.async=!0,document.getElementsByTagName("body")[0].appendChild(t))})<img src="https://sb.scorecardresearch.com/p?c1=2&c2=17986528&cs_ucfr=0&cv=2.0&cj=1">