Stunning or rubbish? Jaguar's new concept car divides opinion

Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has divided opinion.

Some on social media said the new Type 00 car was "exciting" and "absolutely stunning", while others called it "rubbish" and told Jaguar's designers to "go back to the drawing board".

However, the carmaker has suggested the reaction is exactly what it wanted, as it tries to reset its brand to revive sluggish sales.

"Jaguar needs to be bold and disruptive in order to cut through and get our message across," boss Rawdon Glover told the BBC.

He said his goal was to restore Jaguar's image as a luxury brand, while no longer trying to compete by pumping out large numbers of cars.

Jaguar has long been the weakest link within the Jaguar Land Rover (JLR) group, which also makes Range Rovers and Land Rover Defenders.

Since 2018, sales have plunged from 180,000 to just 67,000 last year.

Last month, JLR stopped selling new Jaguars in the UK altogether, ahead of its relaunch as an electric-only brand in 2026

The firm also announced a new logo, alongside a so-called "social media tease", which featured models dressed in bright colours but no actual vehicles.

Many criticised the advert as "woke", with Elon Musk - boss of Jaguar competitor Tesla - asking "Do you sell cars":[]}